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CPM targets healthy hearts with big fundraising effort
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CITIC Pacific Mining’s (CPM) Community Fundraising Program has seen more than $53,000 handed over to the Heart Foundation, thanks to a year-long campaign at Sino Iron.
Employees and contractors came together to raise funds through a host of initiatives – ranging from hat and polo shirt sales through to a ‘Best-Dressed Boss’ and ‘Great Wax Off’ at the mine site, located about 100km south of Karratha.
CPM matched their fundraising efforts dollar-for-dollar.
CEO Chen Zeng said staff and contractors had been keen to support a community organisation with direct relevance to their colleagues.
“Heart disease is a growing issue for our community and unfortunately our workforce demographic is an at-risk group,” Chen said.
“The Heart Foundation has led the way in improving the heart health of all Australians for the last 50 years.
“I’m delighted that we’re contributing to the Heart Foundation’s research, education and all-important prevention programs.
“Raising funds was just one aspect – we were also keen to have foundation educators come to our site and speak to staff and contractors about what they can do to reduce the risk of heart disease.”
During the fundraising campaign, CPM Allround Mobile Plant Operator Richard Day came forward to share his story, having experienced a heart attack in 2016 during his shift on site.
He wanted his story to help his peers and colleagues understand the importance of good heart health.
“I actually had one of the symptoms during day shift – I had a sore back. That’s the problem with the heart, it doesn’t tell you the same thing for every person, that’s what I learnt later,” Richard explained.
Since then, he’s been doing his best to change his lifestyle, learning all he can about how to minimise the risks. He was pleased to have the opportunity to ‘give back’ to the Heart Foundation by sharing his experience during the fundraising program.
The CPM Community Fundraising Program has raised hundreds of thousands of dollars for not-for-profit organisations in recent years, including the National Breast Cancer Foundation, beyondblue and the Royal Flying Doctor Service (WA).
Employees and contractors came together to raise funds through a host of initiatives – ranging from hat and polo shirt sales through to a ‘Best-Dressed Boss’ and ‘Great Wax Off’ at the mine site, located about 100km south of Karratha.
CPM matched their fundraising efforts dollar-for-dollar.
CEO Chen Zeng said staff and contractors had been keen to support a community organisation with direct relevance to their colleagues.
“Heart disease is a growing issue for our community and unfortunately our workforce demographic is an at-risk group,” Chen said.
“The Heart Foundation has led the way in improving the heart health of all Australians for the last 50 years.
“I’m delighted that we’re contributing to the Heart Foundation’s research, education and all-important prevention programs.
“Raising funds was just one aspect – we were also keen to have foundation educators come to our site and speak to staff and contractors about what they can do to reduce the risk of heart disease.”
During the fundraising campaign, CPM Allround Mobile Plant Operator Richard Day came forward to share his story, having experienced a heart attack in 2016 during his shift on site.
He wanted his story to help his peers and colleagues understand the importance of good heart health.
“I actually had one of the symptoms during day shift – I had a sore back. That’s the problem with the heart, it doesn’t tell you the same thing for every person, that’s what I learnt later,” Richard explained.
Since then, he’s been doing his best to change his lifestyle, learning all he can about how to minimise the risks. He was pleased to have the opportunity to ‘give back’ to the Heart Foundation by sharing his experience during the fundraising program.
The CPM Community Fundraising Program has raised hundreds of thousands of dollars for not-for-profit organisations in recent years, including the National Breast Cancer Foundation, beyondblue and the Royal Flying Doctor Service (WA).
Richard's Story
